Have you ever stood in front of the mirror wondering what order to apply your skincare products in? Between serum, oil, and cream, it's not always easy to know where to start. Don't worry: we'll explain the differences between these three beauty routine essentials in simple terms. Because it's time to understand what you're applying to your skin—and, more importantly, why.
Serum, oil and cream: three textures, three functions
Although they are all part of a facial skincare routine, these three products have neither the same texture, nor the same composition, nor the same objectives. Their difference lies in their concentration of active ingredients and their penetration capacity.
The serum : a concentrate of active ingredients to boost your skin
The serum is a highly concentrated treatment. It contains powerful active ingredients such as hyaluronic acid, vitamin C or niacinamide, designed to meet a specific need: intense hydration, radiance, anti-aging or anti-blemish.
Its fluid and lightweight texture allows for rapid and deep penetration. It's an essential base treatment for effectively addressing a specific concern. The serum works deep down, where a cream only partially penetrates.
🧴 Key takeaway:
· Texture: fluid, light
· Objective: to target a specific need
· Application: after cleansing, before oil or cream
Why use a serum rather than a cream?
A serum doesn't replace a cream, but it offers a more targeted and deeper action. It penetrates more quickly thanks to its lightweight formula and finer molecules. If your skin has specific needs (wrinkles, dark spots, loss of radiance, blemishes, etc.), a serum will be much more effective. It therefore makes an excellent base for treatment.
Oil: to nourish, protect and enhance
Facial oil is ideal for nourishing the skin, strengthening the skin barrier, and preventing dehydration. It can be 100% plant-based (like jojoba or argan oil), or enriched with active ingredients for even more comprehensive care.
Contrary to popular belief, all skin types can use oil, including oily or sensitive skin, provided you choose a suitable, non-comedogenic formula. A well-chosen oil balances, nourishes, and protects without weighing the skin down.
🧴 Key takeaway:
· Texture: rich, silky
· Objective: to nourish, balance, protect
· Application: after the serum, or alone in the evening
Cream: the moisturizing shield of your routine
The cream is the final step to hydrate, soothe, and protect your skin. It forms a skin barrier against external aggressors (pollution, wind, UV rays, etc.) and preserves the benefits of the previously applied treatments.
Light or rich cream, there are a multitude of textures and formulas to suit your skin type. It's up to you to choose the one that's right for you.
🧴 Key takeaway:
· Texture: from light to thick
· Objective: to hydrate, protect, and seal in the skincare products
· Application: as a final step, morning and/or evening
How to apply a face serum?
After cleansing your skin and applying toner if you use one, place 2 to 3 drops of serum in the palm of your hand. Gently warm the serum between your fingers, then apply it to your face by gently patting, without rubbing. Wait a few seconds for the product to be absorbed before proceeding to the next step.
A good serum is sufficient on its own in small quantities: there's no need to use too much.
What skin type should use a serum?
Every skin type can benefit from a serum, provided the formula is adapted to its needs:
· Oily skin: a purifying or anti-blemish serum
· Dry skin: nourishing active ingredients such as ceramides or hyaluronic acid
· Mature skin: an anti-aging serum with retinol or peptides
· Sensitive skin: soothing, fragrance-free formulas based on calendula or centella asiatica
In summary: a well-chosen serum can transform the appearance of your skin.
Can a serum and a cream be used together?
Absolutely. The serum and cream are complementary. The former works deep within the skin, while the latter hydrates and protects the surface. Together, they create an ideal synergy for balanced, nourished, and radiant skin.
And if your skin is very dry or uncomfortable, you can even use an oil between the two, especially in the evening.
In what order should I apply serum, oil, and cream?
The order of application is simple: from lightest to richest.
Serum: for treatment
Oil: to nourish
Cream: to moisturize and protect
If you do not wish to use all these products at the same time, adapt your routine according to the season, the time of day or the condition of your skin.
What is the real difference between a serum, an oil, and a cream?
|
Care |
Texture |
Main role |
When to apply it? |
|
Serum |
Fluid / lightweight |
Treat thoroughly |
Right after cleaning |
|
Oil |
Rich / creamy |
Nourish and balance |
After the serum or alone in the evening |
|
Cream |
Light to thick |
Hydrate and protect |
Lastly, morning and/or evening |
—
As you've probably gathered, serum, oil, and cream each play a distinct role in an effective skincare routine. The serum is your treatment base, the oil enhances nourishment, and the cream seals everything in for optimal protection.
And if you're looking for skincare that's effective, sensorial, and kind to your skin, turn to Énergiqa products . Designed with natural and ultra-sensory formulas, they'll enhance your routine, whatever your skin type.





