What is a face serum and why use it?
A serum is a concentrated treatment rich in powerful active ingredients, often lighter and more fluid than a moisturizer. It absorbs quickly and acts directly on the deeper layers of the skin.
Why include a serum in your beauty routine?
Using a serum is recommended before applying moisturizer. It prepares the skin for the application of other skincare products and also boosts the effectiveness of the following product. It fits perfectly into a complete skincare routine (double cleansing, toner, moisturizer, SPF) .
Facial serums also offer targeted action. Several types of serums exist, depending on the skin's needs. Whether it's a hydrating, anti-aging, purifying, or brightening serum, each one addresses a specific skin concern. The serum's composition therefore depends on the desired benefits. For example, for dry skin, a formula concentrated in hyaluronic acid, which has powerful hydrating properties, is preferred. It also helps improve the complexion. Some serums, particularly those with vitamin C , help revive radiance and even out skin tone.
Furthermore, it complements the action of moisturizer. While cream provides protection, serum works deep down to treat the skin. The texture of serum is always much lighter because it doesn't contain heavy emollients, oils, or plant butters, which promotes rapid absorption and good penetration of the active ingredients into the skin. Applied to clean, slightly damp skin, a serum penetrates better than a cream and boosts its effectiveness.
What are the different types of serums?
Each skin type has its specific needs, and there are several types of serums formulated to meet these requirements.
A hydrating serum based on hyaluronic acid, such as the Hydra Face Roll-on Serum from the brand Energiqa plumps the skin and prevents dehydration. Anti-aging serums often contain retinol or collagen to smooth wrinkles and improve elasticity.
A radiance serum revitalizes dull, tired skin thanks to its antioxidant active ingredients. That's why the Glow Face Roll-on Serum is so effective. Energiqa is enriched with 2% vitamin C. It brightens the complexion and reduces dark spots.
An anti-blemish serum is formulated with exfoliating acids (AHA, BHA) or purifying, unifying active ingredients to cleanse the skin and tighten pores. The Clear Energiqa Facial Roll-On Serum It is rich in Zinc and Niacinamide to even out skin tone and reduce redness, blackheads and prevent the appearance of pimples.
When and how to apply a face serum?
Applying serum is a key step in a skincare routine. To maximize its effects, follow these simple steps.
When should I apply my serum?
The serum should be applied morning and evening to clean, dry skin. In the morning, apply it before your moisturizer and SPF to protect your skin from environmental aggressors. In the evening, after removing makeup and cleansing, apply it before your night cream for deep repair.
Steps to properly apply your face serum
- Cleanse the skin thoroughly, ideally with a double cleansing routine.
- Apply a toner mist or lotion.
- Collect the correct amount of serum.
- Apply the serum by gently patting it on.
- Don't forget the neck and décolletage.
- Wait a few minutes before applying other treatments.
Mistakes to avoid when applying serum
Using too much product does not mean it will be more effective. A few drops are enough to cover the entire face.
Applying serum to dry skin reduces its absorption. Slightly damp skin absorbs active ingredients better, hence the importance of using a mist or lotion.
Applying the dropper directly to your face can contaminate the serum. It's best to dispense the product into your hand before applying it. To avoid this, Energiqa Roll-on Serums have been developed with an integrated massaging rollerball , allowing for clean, targeted, and ultra-hygienic application.
Finally, a serum is not a substitute for a moisturizer or SPF. Sun protection is essential, especially after using a vitamin C serum.
Which serum should you choose according to your skin type?
- Dry skin: Hyaluronic acid serum to hydrate and plump.
- Oily skin: Purifying serum with mattifying active ingredients such as zinc, niacinamide or salicylic acid.
- Sensitive skin: Soothing serum based on natural ingredients such as aloe vera or chamomile.
- Mature skin: Anti-aging serum with collagen, retinol or peptides.
- Dull skin: Illuminating serum with vitamin C for a radiant complexion.
Using a serum in your skincare routine is an essential beauty step to improve the health and appearance of your skin. Choosing the right serum for your skin type and using the correct application techniques will maximize its benefits.
