What is a facial serum and why use it?
Serum is a treatment concentrated with powerful active ingredients, often lighter and more fluid than a moisturizer. It penetrates quickly and acts directly on the deep layers of the skin.
Why include a serum in your beauty routine?
Using a serum is recommended before applying moisturizer. It helps prepare the skin for the application of skincare and also boosts the effectiveness of the following treatment. It is fully integrated into a complete skincare routine (double cleansing, toner, moisturizer, SPF treatment) .
Facial serums also provide targeted action. There are several types of serums depending on the skin's needs. Whether it's a hydrating, anti-aging, purifying, or radiance serum, each serum meets a specific skin need. The composition of the serum therefore depends on the expected benefits. For example, for dry skin, we will favor a formula concentrated in hyaluronic acid, which has powerful moisturizing properties. It also helps improve the quality of the complexion. Some serums, particularly those with vitamin C , help revive the complexion's radiance and even out the skin.
Additionally, it complements the action of the moisturizer. The cream has a protective action while the serum works deep down to treat the skin. The texture of the serum is always much lighter because it does not contain heavy emollients, fatty oils or vegetable butters, which promotes rapid absorption and good penetration of the active ingredients into the skin. Applied to clean, slightly damp skin, a serum penetrates better than a cream and boosts its effectiveness.
What are the different types of serums?
Every skin has its own specific needs, and there are several types of serums formulated to meet these requirements.
The hydrating serum based on hyaluronic acid, like the brand's Hydra Facial Roll-on Serum Energiqa plumps the skin and prevents dehydration. Anti-aging serums often contain retinol or collagen to smooth wrinkles and improve elasticity.
A radiance serum revitalizes dull and tired skin with antioxidant active ingredients. That's why the Glow Face Roll-on Serum Energiqa is enriched with 2% vitamin C. It brightens the complexion and reduces pigmentation spots.
An anti-blemish serum is formulated with exfoliating acids (AHA, BHA) or purifying, unifying active ingredients to purify the skin and tighten pores. The Clear Energiqa Facial Roll-on Serum is rich in Zinc and Niacinamide to even out the complexion and reduce redness, blackheads and prevent the appearance of spots.
When and how to apply a facial serum?
Applying serum is a key step in a skincare routine. To optimize its effects, follow these simple steps.
When should you apply your serum?
The serum should be applied morning and evening to clean, dry skin. In the morning, apply it before your moisturizer and SPF to protect the skin from external aggressions. In the evening, after removing makeup and cleansing, apply it before your night cream for a deep restorative action.
The steps to correctly apply your facial serum
- Cleanse the skin thoroughly, ideally with a double cleanse.
- Apply a mist or toner.
- Take the correct amount of serum.
- Apply the serum by gently patting.
- Don't forget the neck and décolleté.
- Wait a few minutes before applying other treatments.
Mistakes to avoid when applying serum
Using too much product doesn't mean more effectiveness. A few drops are enough to cover the entire face.
Applying serum to dry skin reduces its absorption. Slightly damp skin absorbs active ingredients better, hence the importance of mist or lotion.
Applying the dropper directly to your face can contaminate the serum. Instead, place the product in your hand before applying. To counteract this, Energiqa Roll-on Serums have been developed with a built-in massage ball that allows for clean, targeted, and ultra-hygienic application.
Finally, a serum is not a substitute for moisturizer or SPF. Sun protection is essential, especially after applying a vitamin C serum.
Which serum should you choose according to your skin type?
- Dry skin: Hyaluronic acid serum to hydrate and plump.
- Oily skin: Purifying serum with mattifying active ingredients such as zinc, niacinamide or salicylic acid.
- Sensitive skin: Soothing serum made with natural ingredients such as aloe vera or chamomile.
- Mature skin: Anti-aging serum with collagen, retinol or peptides.
- Dull skin: Illuminating serum with vitamin C for a radiant complexion.
Using a serum in your skincare routine is an essential beauty step to improve the health and appearance of your skin. Choosing the right serum for your skin type and applying it correctly will maximize its benefits.
